Often we are told this in so many ways growing up, first, in life and then, in business (don’t rock the boat, follow the guidelines given, etc.) and of course, they have their place. Housing and engineering standards ensure a safe and habitable abode. But what does that do to the creative experience?
What would our life be like without the likes of Frank Lloyd Wright be; or Frank Gehry and the engineers who thought outside the lines to make it happen? Or Albert Einstein who was quoted as saying “We can’t solve problems by using the same kind of thinking we used when we created them.”.
I like to think that many of my clients are the Frank Gehry’s and Albert Einstein’s in their own way, whether it’s a brilliant design for a new product or exciting special event. They need someone to make sure their concept is seen by others as it is seen by themselves.
As Joseph A Michelli , keynote speaker and author of “The Starbucks Experience” puts it: “When a business defies the traditional, when it colors outside the lines’, customers often receive exceptional experiences.”
I strive to give my clients that exceptional experience when it comes to their 3d rendering needs. And I love lines: They show what I need to go beyond.